Writing articles for the web is slightly different when you’re writing for magazines or newspapers mainly because you are serving different audience.
Here’s how you can make your web articles extremely effective:
1. Don’t forget to use keywords. Keywords are the most important elements in writing web articles. This is because as a writer, you would want your readers to easily find your articles online. Google and other search engines will rank your articles higher (who knows, you can even get them to make your articles appear on the top 10 search page results) if they are properly optimized. Don’t worry as doing this is very, very easy. What you can do is identify the keywords that are commonly used by your target audience. Then, convert them to articles. Don’t forget to insert your keywords together with their synonyms on all parts of your articles particularly on your titles. This is the best thing that you can do to ensure that search spiders will easily understand your content.
2. Deliver only high quality content. Unlike when writing for newspapers, you’ve got millions of competitors when you are writing for the web. If you want online users to pick your articles among the rest, you need to offer these people with exceptionally great content. Start by giving your articles punchy, attention-grabbing titles to boost your open rate. Then, ensure that your readers will not regret opening your copies by giving them well-written, highly informative, and all original content. It’s important that your articles are free from flaws or common writing errors as these can easily distract your readers.