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The Importance of Web Article Marketing

Web article marketing as well as article distribution strategies are exceedingly important in an internet marketing campaign. It could also make you or break businesses that are on a small budget. A lot of people can’t afford pay per click advertising and must rely on product promotion and website promotion techniques such as web directory exposure and search engine marketing and also web marketing.

Writing articles is a very valuable skill and means more that just writing several paragraphs on a website topic. The proper construction of the title body text opening paragraph and even the summary makes a big difference in the success of a website or the lack there of. Article research is also equally as important if not more important.

In this process you must learn what is needed in each instance of article writing that is intended for distribution. The summary and resource box are not really needed if your article is going to be used as content on a website but the use of keywords is vitally important in fact it is critical to success.

These skills, an inexperienced writer certainly will not have. They have to be are learned. In this web article marketing and article distribution, similar understanding is much needed with respect to the distribution to article directories.

There are several reasons to submit articles for publication in different articles directories and ezines.

I believe the most important to be getting back links to your website which will greatly improve search engine ranking. Google, Yahoo, Ask and MSN all consider back link to your site very important in calculating authority To obtain clicks or traffic back to your site.

It is very possible to get a page 1 listing for the article that contains your url. The more submissions that you do the better but not all at once. The downside of marketing articles is getting a lot of links back to your site all at once. Google monitors this activity. It is much better to submit your articles to more than 300 article directories and ezines over a three month period of time. I certainly don’t mean wait three months to submit each article, but submit different articles using different keywords and to different pages within your site

Google does seems to tolerate to some degree of duplicate content for a while in respect of article directory content. But after several weeks the duplicate content will certainly fall off. If web article marketing and article distribution is done properly it will cause you to succeed in your efforts and thus free advertising and free exposure for you in the search engines.

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